Masterclasses

Masterclasses

LEARNINGS

Topics of immense value for startup founders or innovation managers explained by experienced and outstanding experts.
Our masterclasses are one of our highlights at the Startup DAYs.
Learn how to define an incentive plan, understand the basic rules of a term sheet, how to run a due diligence with investors or who to protect your IP.
Masterclasses are 90 minutes long and they are spread in sessions during the 2 days.
The seats are limited so make sure you book ahead of time.


WINNING IN SALES

MASTERCLASS DAY 1 | 11:00 at room AARE 2 (4th Floor)

SALES INCREASE WITH LASTING IMPACT
To win in sales, your value proposition has to be really sharp. Irresistible for your customers. How to achieve this? that’s the topic of this masterclass by Beat Walther from Vendbridge.

You will learn a simple framework on how to define an effective value proposition.

This framework will allow you to challenge your value proposition from the outside in customer perspective.
Join this masterclass if you want to make your value proposition really compelling.

NO BLA, JUST DO

MASTERCLASS DAY 1 | 11:00 at room AARE 3 (4th Floor)

CORPORATE INNOVATION – Design your first Kickbox prototype!

Swisscom, Switzerland’s leading telco & ICT company, adapted Adobe Kickbox and further developed it into an award winning “Intrapreneurship-as-a-service” product, that can be implemented as a white label version in organisations in a fast and lean way. It is a mix of a physical innovation box, a digital intrapreneuership platform and a trusted peer community.

In this masterclass by David Hengartner and Ralph Hartmeier, you will learn more about Swisscom Kickbox and the vision of building an “open innovation ecosystem” that will enable cross-industry collaboration. Further, you will design your first Kickbox prototype that will be tailored to your company and help you to launch your own bottom-up intrapreneurship program. Let’s turn your employees into entrepreneurs: no bla, just do! More infos: www.getkickbox.com

IPO FOR HIGH GROWTH COMPANIES

MASTERCLASS DAY 1 | 11:00 at room AARE 4 (4th Floor)

GET YOUR COMPANY READY FOR IPO

If you meet an American entrepreneur, she/he has an Initial Public Offering as an important past or future milestone in her/his company presentation. That seems to have been forgotten in Europe. Thereby, an IPO can enable many important features for your company, like financing, partial realisation, institutionalisation, internationalisation, increased standing in the public, customer and investor eye, etc. Join the session to understand whether this could be an option for your company, now or in the future.

Euronext is the leading European stock exchange for tech companies.

In this masterclass, Søren Bjønness, Director and Swiss representative of Euronext will explain to you everything you need to know to consider an IPO as an exit strategy for your company.

INCENTIVE PLANS

MASTERCLASS DAY 1 | 15:15 at room AARE 2 (4th Floor)

STRUCTURE OF INCENTIVE PLANS. REGULATION, TAX AND LEGAL CONSTRAINTS

The main objective of this masterclass is to provide you with a sound understanding of the basics surrounding incentive plans from both a legal and a tax perspective.

Remo Schmid from PwC and Karim Maizar from Kellerhals Carrard will start with a short introduction covering the different elements of total compensation with a main focus on the purpose of long-term incentives (LTI) and the various instruments used in practice. In addition, the Swiss legal framework for compensation and incentive plans in particular will be presented.

Building on the insights from the introduction, they will then discuss and analyse different LTI instruments and the challenges when implementing such schemes. This will cover the design, the plan rules, the taxation and special topics start-up companies may face when dealing with LTI plans.

The purpose is to tackle the various topics by having a lively discussion. At the end of the masterclass you will know a lot more about key aspects to consider when designing an incentive plan for your startup.

TERMSHEET FOR BEGINNERS

MASTERCLASS DAY 1 | 15:15 at room AARE 3 (4th Floor)

UNDERSTANDING AND NEGOTIATING A TERM SHEET

Jacques Bonvin from Tavernier Trschanz is leading this practical masterclass where participants will review and discuss a sample term sheet and prepare 1:1 for a negotiation with VC’s.

DUE DILIGENCE

MASTERCLASS DAY 1 | 15:15 at room AARE 4 (4th Floor)

WHAT DO INVESTORS WANT TO UNDERSTAND?

They will only capitalize your company if you are able to convince them that it is the right decision.

This means for the entrepreneur to understand the needs and pains of the investor and to anticipate detailed discussions around many topics such as the product, market, strategy and its execution, team, financials, and many more.

This masterclass lead by Patrick Griss from ZÜHLKE VENTURES will help you to understand the investors motivations and will prepare you for the Due Diligence process including the Due Diligence process, investor’s needs, Business Strategy, Market Forces, Execution , Team, Terms and Contracts and Formal Due Diligence.

USING IP TO CREATE VALUE

MASTERCLASS DAY 2 | 10:30 at room PANORAMA 1 (6th Floor)

IP STRATEGY TO ACHIEVE BUSINESS PLAN TARGETS IS THE NEW BLACK

Many startups secure Patents to impress investors – everyone knows that investors will drop you like a hot potato unless you have a patent protecting your technology, right?

While securing Patents just for the sake of investors is fine, having a Patent may not bring you any closer to achieving the targets in your business plan.

You want to protect your technology and know-how in the way that is most suitable for your specific situation. An IP strategy depends on many aspects and there is no “one-size-fits-all”.

On this masterclass by P&TS, Christophe Saam & Claudia Nash will show you how to establish the IP strategy that is suitable for your startup; how to avoid the common pitfalls which startups fall victim to and, most importantly, how to use your IP to achieve the targets in your business plan.

WHERE TO PLAY

MASTERCLASS DAY 2 | 10:30 at room PANORAMA 3 (6th Floor)

3 STEPS FOR DISCOVERING YOUR MOST VALUABLE MARKET OPPORTUNITIES

Where to Play teaches you how to systematically identify, evaluate and strategise your market opportunities. It’s a practical business book for anyone striving to commercialise new innovations.

On this masterclass by EPFL professor Marc Gruber, you will learn how to apply the Market Opportunity Navigator with detailed exercises and case studies, to make sure that you are running in the right direction.

Identify all your best market opportunities and start designing a focused and agile business plan and strategy.

GET YOUR PAYROLL, CAP TABLE AND VALUATION RIGHT

MASTERCLASS DAY 2 | 10:30 at room PANORAMA 4 (6th Floor)

SUIT UP YOUR STARTUP


PAYROLL: make sure you have a legal & social protection for your salary or the salaries for further employees. Larissa Moser from Payroll Plus will walk you through the specifics of the Swiss employment regulation.


CAP TABLE: Yoko Spirig will show you how LEDGY helps you manage the equity and shareholder relations of your startup.


VALUATION: Finding the right valuation for a startup is one of the challenges during fund raising. Peter Schmid from BV4 will show you the drivers to find an unbiased valuation.

EXIT

MASTERCLASS DAY 2 | 10:30 at room PANORAMA 6 (6th Floor)

FIND THE RIGHT EXIT STRATEGY FOR YOUR STARTUP

This masterclass is designed to give you insights, best practices and lots of case studies and learnings from experiences made from Wenger & Vieli with respect to exiting a venture (in the sense of a trade sale). In the past few years, the speaker,  Pascal Honold, was involved in dozens of exits of high-tech/life science companies.

Regardless of whether you are a founder, manager or an investor, the workshop aims to give you a complete oversight of the many ways on how to achieve a successful exit, and shows you deal-stoppers encountered.

Pascal will not only cover the commercial, legal and tax aspects, but also the perspective from directly involved shareholders/managers.

TRADITIONAL EQUITY VS ALTERNATIVE FINANCING

MASTERCLASS DAY 2 | 10:30 at room PANORAMA 7 (6th Floor)

FINANCING INSTRUMENTS

Over the last few years, convertible loans became more and more popular as alternative to traditional financing rounds, particularly for obtaining early stage financing.

In addition, some headache has been created by hybrid financing instruments, such as SAFE (Simple Agreement for Future Equity), which have been imported from common law jurisdictions.

Finally, the hype about ICOs left many founders with a certain level of confusion about the best way to obtain financing.

This masterclass by Alex Nikitine & Ramona Wyss at Walder Wyss will explain these various instruments, pro’s and con’s compared to traditional equity financing, potential pitfalls and the impact your choice might have on the success of your start-up project.