Managing Director at Vendbridge
Beat Walther has 25 years experience in business strategy, innovation and marketing & sales. Having finished his Master of Business Administration studies at the Graduate School St. Gallen, Beat started his business career as an executive assistant at Grey Advertising, New York. In 1989 he joined Procter & Gamble (P&G) in Geneva to develop fast moving consumer good brands. Working out of Geneva, London and Zurich, he was responsible for a large number of product launches in different product categories and left P&G after six successful years as a Marketing Director of the Paper Division Switzerland. In 1995 Beat joined McKinsey & Company as a management consultant supporting clients in the pharmaceutical, retail and financial services industry in strategy and operational performance projects.
In 1999 he founded The Growth Architects AG, based in Zurich. The consultancy specializes in supporting large industrial companies, banks, and IT firms to develop growth strategies based on a profound understanding of end customer needs and to translate this understanding into innovation strategies & ideas and go-to-market plans.
In addition, since 2003 Beat works with the «Swiss Federal Office of Technology and Innovation» to support dozens of highly innovative technology start-ups in defining compelling value propositions and winning market entry strategies.
Beat is a certified expert in Strategyn’s Outcome-Driven Innovation (ODI). Together with Roger Chevalier, he has been conducting more than 50 international innovation projects since 2005, spreading the ODI approach through Strategyn Services GmbH, Zug to various bluechip companies.
In 2009 together with Roger Chevalier he founded the CFI Institute for Customer Focused Innovation in Lucerne/Switzerland, a best practice organization with the mission to increase innovation success via a stronger customer focus.
Beat has been a board member of technology companies like Reishauer or start-ups like Stimmt AG.