: masterclasses

Best learnings for startups by leading experts

DAY 1 – 25. September 2018

Duration: 2 x 70 Min

Find the Description and Speakers below


IPO for high-growth companies – slides
Digital Labor and Robotics – slides
Using IP to create Valueslides
Incentive Plans – slides
Termsheet for Beginners – slides  Termsheet
Winning in Sales – slides
Due Diligenceslides
10 DO’s & DONT’s for your Ventureslides
Exitslides-W&V | slides-Altium
Traditional equity vs alternative financingslides

DAY 1 –  MORNING SESSION – 09:30 – 10:40

IPO for high-growth companies

by Søren Bjønness - EURONEXT

If you meet an American entrepreneur, she/he has an Initial Public Offering as an important past or future milestone in her/his company presentation. That seems to have been forgotten in Europe. Thereby, an IPO can enable many important features for your company, like financing, partial realization, institutionalization, internationalization, increased standing in the public, customer and investor eye, etc. Join the session to understand whether this could be an option for your company, now or in the future.

DOWNLOAD CV Søren Bjønness 

Digital Labor and Robotics

by Jannik Henriks - KPMG

Digital technologies are transforming business models in every industry creating and unlocking massive market opportunities.

Join this master class to understand how technology is embodying human labour and transforming it into digital labour, based on real cases.

Digital labour is enabled through machine learning, data and analytics, visual recognition, natural language processing, and much more. When digital labour is applied in collaboration with robotic process automation (RPA), interactions between people in the day-to-day business environment become more natural and productive.

Download CV Jannik Henriks

Using IP to create Value

by Christophe Saam - P&TS

IP strategy to achieve business plan targets is the new black

Many startups secure Patents to impress investors – everyone knows that investors will drop you like a hot potato unless you have a patent protecting your technology, right?
While securing Patents just for the sake of investors is fine, having a Patent may not bring you any closer to achieving the targets in your business plan.
Of course you want to protect your technology and know-how, but you want to protect it in the way that is most suitable for your specific situation. The most suitable IP strategy for a startup will depend on many aspects – there is no “one-size-fits-all” IP strategy.
We want to teach you how to establish an IP strategy which is suitable for your startup; how to avoid the common pitfalls which startups fall victim to; and most importantly how to use your IP to achieve the targets in your business plan.

DOWNLOAD CV Christophe Saam

Incentive Plans

by Remo Schmid, PWC & Karim Maizar, KELLERHALS CARRARD

Learn more about the structure of incentive plans, their regulation and some important tax and legal issues.

The main objective of this course is to provide you with a sound understanding of the basics surrounding incentive plans from both a legal and a tax perspective.
We will start with a short introduction covering the different elements of total compensation with a main focus on the purpose of long-term incentives (LTI) and the various instruments used in practice. In addition, the Swiss legal framework for compensation and incentive plans in particular will be presented. Building on our insights from the introduction, we will then discuss and analyze different LTI instruments and the challenges when implementing such schemes. This will cover the design, the plan rules, the taxation and special topics start-up companies may face when dealing with LTI plans. The purpose is to tackle the various topics by having a lively discussion. At the end of the course you will know a lot more about key aspects to consider when designing an incentive plan for your startup.

DOWNLOAD CV Remo Schmid (left)
DOWNLOAD CV Karim Maizar

Termsheet for Beginners

by Jacques Bonvin - TAVERNIERTSCHANZ

A practical workshop on understanding and negotiating a term sheet.

Participants will review and discuss a sample term sheet and prepare 1:1 for a negotiation with VC’s.

DOWNLOAD CV Jacques Bonvin

DAY 1 –  AFTERNOON SESSION – 16:15 – 17:25

Winning in Sales

by Beat Walther - VENDBRIDGE

If you want to know more about general sales tactics, don’t come to this workshop. Read a book and practice. But if you really want to win in sales, come and join. After this workshop, you will look at sales from a different perspective. Your success chances will increase and you might adjust your business model.
It is a classic at the Swiss Start-up day, with many start-ups having already participated. You will get a fresh perspective on:

  • how to discover unmet customer needs, we call them pain points
  • how to turn these pain points into a compelling value proposition for your business
  • how to prepare a meeting with a potential customer without loosing too much time
  • how to act in a meeting, so that the client puts his pain points on the table and you can leverage them

Winning in Sales will be moderated by Beat Walther, managing partner of Vendbridge and start-up coach for many years. There will be not much theory, but a lot of practical examples and interactions based on your project.

DOWNLOAD CV Beat Walther

Due Diligence

by Patrick Griss - ZÜHLKE VENTURES

What do Investors want to understand? Investors will only capitalize your company if you are able to convince them that it is the right decision. This means for the entrepreneur to understand the needs and pains of the investor and to anticipate detailed discussions around many topics such as the product, market, strategy and its execution, team, financials, and many more. This Workshop will help you to understand the investors motivations and will prepare you for the Due Diligence process.

  • Due Diligence Process – Overview
  • Investor’s needs
  • Business Strategy (Market, Product (reimbursement), Market Forces (regulation), Corporate Development, Exit)
  • Execution (of the Business Strategy, regulatory pathway, design control, clinicals, Financials)
  • Team
  • Terms and Contracts
  • Formal Due Diligence

DOWNLOAD CV Patrick Griss

10 DO’s & DONT’s for your Venture

by Alexander Fischer - BAKERMcKENZIE


 Alexander Fischer


by Beat Speck - WENGER&VIELI

This workshop is designed to give you insights, best practices and lots of case studies and learnings from experiences made from Wenger & Vieli with respect to exiting a venture (in the sense of a trade sale). In the past few years, the speakers were involved in dozens of exits of high-tech/life science companies.

Regardless of whether you are a founder, manager or an investor, the workshop aims to give you a complete oversight of the many ways on how to achieve a successful exit, and shows you deal-stoppers encountered.

The speakers will not only cover the commercial, legal and tax aspects, but also the perspective from directly involved shareholders/managers.

DOWNLOAD CV Beat Speck (left/top)
DOWNLOAD CV Pascal Honold
Thomas Egli, GCA Altium

Traditional equity vs alternative financing

by Alexander Nikitine - WALDERWYSS

Over the last few years, convertible loans became more and more popular as alternative to traditional financing rounds, particularly for obtaining early stage financing.

In addition, some headache has been created by hybrid financing instruments, such as SAFE (Simple Agreement for Future Equity), which have been imported from common law jurisdictions.

Finally, the hype about ICOs left many founders with a certain level of confusion about the best way to obtain financing.

This masterclass will explain these various instruments, pro’s and con’s compared to traditional equity financing, potential pitfalls and the impact your choice might have on the success of your start-up project.

DOWNLOAD CV Alexander Nikitine (left)
DOWNLOAD CV Florian Gunz