MASTERCLASS – WHERE TO PLAY
DAY 2 | 10:30 – 12:00 | Room: PANORAMA 2 (6th Floor)
3 STEPS FOR DISCOVERING YOUR MOST VALUABLE MARKET OPPORTUNITIES
Where to Play teaches you how to systematically identify, evaluate and strategise your market opportunities. It’s a practical business book for anyone striving to commercialise new innovations.
On this masterclass by EPFL professor Marc Gruber, you will learn how to apply the Market Opportunity Navigator with detailed exercises and case studies, to make sure that you are running in the right direction.
Identify all your best market opportunities and start designing a focused and agile business plan and strategy.